Traksi was born out of the need to make affordable taxi insurances available to drivers and fleet owners.
The insurance bases its monthly premiums on the objectively measured driving behaviour of the taxi driver.
Insurers Raadsheren BV, Eish and Intrasurance came together to start this initiative and are now reaching more and more taxi companies with this insurance concept.
Visit the traksi websiteWhen a taxi driver or fleet owner takes out insurance with Traksi, a black box is installed in their taxi. This box keeps track of the speed and acceleration of the car, among other things.
If the driver drives safely, they automatically receive a discount on their monthly premium. If traffic rules are continuously disregarded, the premium becomes higher.
Cameras are also part of what is installed in the taxi. They essentially see what the driver sees, and store recordings after impact. In this way, it is easy to find out what actually happened and the unnecessary loss of claim-free years is avoided.
Traksi is still a very young concept. Therefore, the main goal for them is to increase brand awareness amongst Dutch taxi drivers and companies.
If the concept is successful, the next goal is to expand it further.
Traksi has chosen to work with Giraffes4Zebras, since we have achieved similar goals for several other clients in the past.
We have defined the house style for Traksi in a style manual. This includes the colours and fonts used in all messaging.
We use the house style from this style manual in all communications, such as social media posts, blogs and newsletters that we write and design for Traksi.
These messages are part of our strategy to increase brand awareness for Traksi.
FILMING, PHOTOGRAPHY AND ANIMATION
To explain the concept of Traksi in a simple way to the consumer, Giraffes4Zebras worked on producing visual material.
Videos are used on social media to give a better idea of what Traksi does, animations support the visual material and with photos we give a personal touch to the messages that are posted.
As part of MaaS, we carry out all marketing for our clients. Traksi came to us to put the finishing touches on their stand at the Taxi Expo trade fair.
Giraffes4Zebras provided them with specially designed bags and drink bottles. These could be handed out to visitors on the day.
Marketing as a Service offers our clients so much more added value. That is why more and more of our clients switch over to MaaS.
In our projects you will find some of the clients that we are already supporting through this service.
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