Kiprecepten.nl

Kiprecepten.nl is an initiative of NEPLUVI, the Association of Dutch Poultry Processing Industries. The vision for this website is to increase public attention for the poultry industry in the Netherlands.

Kiprecepten.nl is a platform full of exclusive chicken recipes for cooking your daily meals. A combination of cooking videos and written recipes make the preparations easy to follow.

Inspiring blogs and informative material on the sustainability of the Dutch poultry sector complete the website.

Visit kiprecepten.nl

OUR APPROACH

NEPLUVI represents the Dutch poultry processing industries and in this capacity they developed a marketing plan to reach more consumers by featuring inspiring and popular chicken recipes.

The team of Giraffes4Zebras created a modern website that corresponded with their ideas. With professional photography and videos, we portray the recipes in an attractive way. This inspires visitors of the website to choose chicken regularly as part of their daily meals.

CARRYING OUT THE STRATEGY

LOGO AND BRAND IDENTITY

NEPLUVI’s marketing plan consists of a number of ways to promote chicken consumption in the Netherlands, targeting all Dutch people, including consumers of chicken products.

The renewed identity of the chicken recipe website was an important step in spreading their message to the Dutch public. Giraffes4Zebras was responsible for creating the new logo and delivering a completely new style for Kiprecepten.nl.

WEBSITE

Through intensive cooperation with various bloggers and chefs, Giraffes4Zebras came up with their proposal for a modern and attractive website. The focus of the website is to offer a wide range of delicious chicken recipes.

In addition, the website is a platform for the poultry sector to share background information on chicken production.

To this day, Giraffes4Zebras takes care of the creative media and advertisements. The professional photography, attractive videos, use of colour and cooperation with bloggers, make this a modern and successful food platform.

KIPRECEPTEN.NL

RESULTS

Every day, a large number of people visit the website for food inspiration.

In addition, Kiprecepten.nl is active on various social media, where Giraffes4Zebras provides regular coverage of activities, modified specifically for each medium. The posts of Kiprecepten.nl are well viewed and are being shared online. In this way, the awareness of the website spreads quickly.

CREATING ADDED VALUE FOR OUR CUSTOMERS

Marketing as a Service offers our clients so much more added value. That is why more and more of our clients switch over to MaaS.

In our projects you will find some of the clients that we are already supporting through this service.

Visit

Kiprecepten.nl

OUR APPROACH

CARRYING OUT THE STRATEGY

LOGO AND BRAND IDENTITY

WEBSITE

KIPRECEPTEN.NL

RESULTS

CREATING ADDED VALUE FOR OUR CUSTOMERS

Prince Fibre

Traksi

Kiprecepten.nl

Biemond & Hoekman

Partners network

MAAS

Design

Content

Techniek

Planet G4Z