Biemond & Hoekman is a mediation agency in the field of disability care.
Their reliable database of freelancers helps care facilities when they are short on staff: during illness, leave or busy periods.
Visit the biemond & hoekman websiteBiemond & Hoekman
GOAL AND APPROACH
Giraffes4Zebras set up a marketing strategy for Biemond & Hoekman, with the primary goal of recruiting new freelancers.
Increasing the online presence of Biemond & Hoekman played an important role in reaching this goal. With weekly posts on Facebook, Instagram and LinkedIn, we ensure that they are visible for a large audience.
A personal approach is important for this client.
Therefore, we held interviews with the founders themselves and with a number of the workers and freelancers. By literally telling the story of Biemond & Hoekman on social media, they stand out from other posts and we literally give a face to the company.
THE BRANDING
In addition to strengthening their online presence, we designed a modern style for Biemond & Hoekman‘s branding, which carried through into all corporate communications.
Brochures, Christmas cards, invitations and a quality manual are a few examples. By defining the corporate identity, all messaging becomes recognisable for customers and employees. At a single glance, readers can see that it concerns a document of Biemond & Hoekman.
WEB DESIGN
The new style of branding has been translated into an updated version of the website. The website is easy to navigate through and shows a clear division of information that is relevant to freelancers and to clients. This way, every visitor can quickly find what he or she needs and can get a good insight into the core values of Biemond & Hoekman.
CREATING ADDED VALUE FOR OUR CUSTOMERS
Marketing as a Service offers our clients so much more added value. That is why more and more of our clients switch over to MaaS.
In our projects you will find some of the clients that we are already supporting through this service.
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